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the Project
The Blur Capsule Project is MOTIV’s first limited-release collection, created to embody the grind, resilience, and daily commitment it takes to build your story. Every piece in this capsule is designed with a gritty streetwear-meets-performance aesthetic — heavy fades, tonal graphics, and bold statements that remind you it’s not about perfect days, but showing up every day.
This capsule is about more than clothing. It’s about movement, consistency, and legacy. Once this drop sells out, it’s gone for good — locked into The Archive.
Capsule Bundle + vintage wristband
The Blur Capsule Tee is a limited-release piece from the Blur Capsule Project, designed to embody resilience, grit, and the story you build every day. Using 100% organic cotton for a heavyweight yet breathable fit.
The 365 Active Finn Cap is built for performance and everyday wear. This cap delivers lightweight breathability and comfort with a structured five-panel fit.
A daily reminder that the journey doesn’t stop. The 365 Bone Tee is part of the limited Blur Capsule Project, built on the foundation that every single day adds to your story. This tee is for those who show up—every rep, every set, every day. Once it’s gone, it’s gone.